I’ve found myself admiring more than just the beer in a few situations lately. Sometimes beers have really beautiful labels. I mentioned Dogtoberfest and Paulaner Oktoberfest Marzen recently. Just the other day, my 10-year old Tom stated, “I need more Oberon caps.” Big Boss’ Harvest Time also comes to mind. Yeti. And then there’s Ale Asylum. I love their branding.
Do cool labels make the beer taste better? No, but when what’s in the bottle is good, they certainly add to the experience, if only for some of the weird artistic types, like myself.