Toward the end of my college days, I read Roots, by Alex Haley. It quickly shaped and inspired my affection for my family and ancestory. I did quite a bit of research into my family’s genealogy, and found myself to be nothing but a mutt. With English, Scottish, Irish, German and Norwegian blood, I am an American Mongrel.
And so when the homebrewing enterprise launched a dozen years ago, it was dubbed Mongrel Brewing Company. Picturing a mangy dog, Wonderful Beer Wife has never quite liked the branding. While I liked honoring my ancestors with the mongrel theme, I’ve always understood her point, but never had, or searched for, a brighter idea.
But lately, I’ve been toying with the idea of a switch to Sanctuary Brewing, something a little more beautiful, and an image that sums up my view of beer. With this speculation in mind, my good buddy Jake Wilson recently sketched new labels for a couple of my beers, Ceremony Abbey Ale and Molotov Cock’d Ale.
Me likey the stained glass stylie: