This is a great, non-consumerist idea (though consuming beer is involved, and we need to support our brewers with frequent purchases) for Black Friday.
Rather than hitting Hell-Mart, and the malls on Friday, November 23, for the hectic kick-off of the holiday shopping season, I’ll be following the advice of Sean Wilson, of North Carolina’s Pop the Cap. He’s organizing the first (hopefully annual) Black Friday Beer Fest.
Don’t worry if you’re not in North Carolina to attend. I’m not, but I’ll be with them in spirit. I won’t be shopping that day (as if I ever did). Instead, I’ll be in brewvana drinking a few beers.
Schwarzbier seems appropriate.
Check Pop the Cap‘s website for emerging details.